The ARCS® panel manager provides researchers with a tool to better manage a consumer panelist database.
The panelist demographics database contains:
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extensive product and brand history for each panelist,
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tracks their individual selection criteria features or testing limitations (e.g. allergies),
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participation history from previous studies,
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training and orientation history
- demographics and psychographics
The panel manager allows the user to identify the best consumers or test subjects by allowing users to create complex, multiple relational searches of the database using stored panelist data.
Having the right panelist for the right study is important to the research being conducted.