The ARCS® system has been primarily used in the Market Research industry to collect data from respondents.

There are a number of reasons why having the ARCS IVR and Web modules as options in your market research endeavors can be beneficial:

• Collect data without incurring the incremental costs of interviewers
• Collect sensitive data (many respondents are reluctant to divulge sensitive data to interviewers – the IVR or Web system can put them at ease).
• Collect data for customer satisfaction studies either at the point of sale / contact or afterward.
• Remove interviewer bias – the questions are read the same way each and every time.

Some of our clients are using the system in inventive ways:

• Dialer transfer – the interviewer can qualify the respondent via the screening questions and then transfer the respondent to complete the survey via IVR.  This frees up the interviewer to start another call.
• IVR Transfer – the IVR system can qualify the respondent then send the respondent over to an interviewer working on the particular project.