ARCS - Automated Recruiting

Using either the IVR or Web modules, the system can screen potential panelists through a series of user-defined qualifying questions. The questions can be recorded on a PC using his or her own voice to be played through the phone via IVR. Or the same questions can be displayed via a link on the Web. By using either method, data can be collected from panelists who perform at-home product testing or can be recruited to come to a central location test. The collected data can be forwarded to virtually any statistical package and put into the panelist record for future use.

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Marketing Systems Group

565 Virginia Drive
Fort Washington, PA 19034-2706

Phone 800.336.7674
Fax 215.653.7115